During the last ten years we see more and more local and foreign companies are enthusiastically investing their money in various industries. Many new companies are established and, of course, various new products and services are produced. Plus, hundreds of thousands of new job opportunities are open for those who have the required capabilities and skill.
In line with those developments, Advertising and Public Relation Agencies have the opportunities to survive and prosper because they provide a valuable service and a good return on investment. That's not to say that an in-house advertising department can't provide adequate marketing and promoting communications. There are many examples of those that can and do.
Several advantages an outside agency can provide:
Perspective
There's an old saying: "Frogs under the coconut shell only see a small piece of the sky." So it follows that your horizons expand when you ask somebody who's not under the coconut shell what the sky looks like. Agencies provide this expanded perspective and fresh thinking that help build more meaningful links with your customers. They need wider perspective to manage and develop their businesses more effectively and economically.
Expertise
You know more about your products and services than anybody else. You're the products and services expert. Agencies are experts in the field of marketing and promoting communications and bring unique talents, skills, and thinking processes to bear on your marketing and promotion objectives.
Experience
Agencies generally have experience with products and services similar to yours, or products or services aimed at similar markets. This detailed knowledge can be invaluable to you when entering new markets, introducing new products, or in just finding a better strategy. With more than ten years of experience in various fields and industries, the capability and skill of our specialists and consultants will give more benefit to you - our customers.
Strategic Thinking
Product and services positioning, competitive analysis and communications strategies are all part of the strategic planning that agencies can best provide. Because you market your products and services for customers as well as against competition, strategies with a global view are critical to overall success. Success should become the highest priority to achieve from time to time, so that all activities have to be focused to the objectives effectively.
Cost-efficiency
Expert services aren't cheap, but because they can often be very effective in building awareness, generating inquiries and supporting sales, they can be very cost-effective. Plus, agencies usually do a good job of analyzing what was spent and what was accomplished. Cost-effective is becoming the basic concern of any good agencies in delivering services to their clients and customers. If not like that, of course, their customers will find other agencies.
Timely Execution
Because of the focused nature of the communications task, the economic incentives and customer-service orientation, agencies get things done in a timely manner.
Services We Provide
Concept and Creative Design
- Design and produce display advertisement, advertorial, copywriting, etc.
- TV Commercial (TVC), Radio ad., Web ad., etc
- Multimedia Business presentation, etc.
- Marketing Collateral: Company Profiles, Newsletters, In-house Magazine, Marketing Brochures, Leaflets, Posters, etc.
- Developing new company logo and identity
Advertising Agency
- Media placement for national and international publications, Websites, Blogs, etc.
- Managing advertising and promotion program for trade exhibition, national and international.
If now you're already using an agency - preferably Global Technology - we hope you're experiencing these benefits and much more.
If you think that your next marketing and promoting communications effort would benefit from the advantages an outside advertising and public relations agency can provide (outsource).
Whenever you need us, please contact us via e-mail: marketing@ebizzasia.com.
or Fax. (62-21) 727 99372.
